Advertising can be focused around many different things. There are lots of various factors that go into creating an effective advertising campaign. For instance, advertising professionals take into account the age of the potential buyer, the gender, whether or not this demographic has a family and so on. One of the main differences between targeting male and female buyers is the impulse factor.
Studies have shown, over and over again, that, in general, women tend to be more of the emotional type buyers whereas men tend to be impulse buyers. This is, as you might imagine, not a hard and fast rule by any means. There are exceptions that prove the rule but, in general, it's fair to say that women make purchases based on emotional factors and men make purchases based on impulse factors. So, when targeting male customers, advertisers often focus on the impulse urge.
Custom point of purchase displays are a good example of advertising targeted to impulse buyers. A point of purchase display, or POS display, is a display that is designed to catch the buyer’s attention at the checkout counter. There are actually quite a few things that go into the design of such point of sale displays, but they are all usually designed around impulse purchasing at the point of sale counter.