Advertising can be focused around many different things. There are lots of various factors that go into creating an effective advertising campaign. For instance, advertising professionals take into account the age of the potential buyer, the gender, whether or not this demographic has a family and so on. One of the main differences between targeting male and female buyers is the impulse factor.
Studies have shown, over and over again, that, in general, women tend to be more of the emotional type buyers whereas men tend to be impulse buyers. This is, as you might imagine, not a hard and fast rule by any means. There are exceptions that prove the rule but, in general, it's fair to say that women make purchases based on emotional factors and men make purchases based on impulse factors. So, when targeting male customers, advertisers often focus on the impulse urge.
Custom point of purchase displays are a good example of advertising targeted to impulse buyers. A point of purchase display, or POS display, is a display that is designed to catch the buyer’s attention at the checkout counter. There are actually quite a few things that go into the design of such point of sale displays, but they are all usually designed around impulse purchasing at the point of sale counter.
Wednesday, April 28, 2010
Sunday, March 14, 2010
To Kill a Mockingbird
To Kill a Mockingbird is another one of my favorite classics.
The book was written by Harper Lee, and is set in the deep south. The book deals with very serious issues such as racial discrimination and rape while still managing to be a warm and humorous book, all in all.
To Kill a Mockingbird is widely used in schools as a required reading material, to give the children something to read that deals with morals and equality. The narrator's father, Atticus Finch, is a lawyer and has served as a moral standard for people to conform to amongst readers of the book and children everywhere.
A fun little tidbit of information is that Harper's editors had told her from the beginning that the book would probably not sell very well. Though I do believe that history has shown them to be very much mistaken, indeed.
The book was written by Harper Lee, and is set in the deep south. The book deals with very serious issues such as racial discrimination and rape while still managing to be a warm and humorous book, all in all.
To Kill a Mockingbird is widely used in schools as a required reading material, to give the children something to read that deals with morals and equality. The narrator's father, Atticus Finch, is a lawyer and has served as a moral standard for people to conform to amongst readers of the book and children everywhere.
A fun little tidbit of information is that Harper's editors had told her from the beginning that the book would probably not sell very well. Though I do believe that history has shown them to be very much mistaken, indeed.
Saturday, March 13, 2010
My personal favorite.
Okay, today I am going to discuss my personal favorite classic literature books.
First off is a book that people are talking a lot about right now, Alice in Wonderland. The book has already been turned into a movie by Disney, but Tim Burton decided he wanted to take a chance at it, and made another movie set later on in Alice's life, but still using many of the same characters seen in the earlier movie.
The original Alice's Adventures in Wonderland and Through the Looking Glass were written by Lewis Carroll.
The books were almost immediately deemed Literary Nonsense, but despite that they have become the basis for many literary characters and other similar things in the fantasy genre.
Due to the very imaginative nature of the book, there are literally thousands of ideas about what the characters and events symbolize. One example of this is how the Queen of Hearts and her roses alluding to historical events involving the meaning of the red and white roses. The red roses are suspected to represent the English House of Lancaster, while the white roses represented the rival House of York.
All in all this is a lovely, entertaining work of literature, whether taken as a fantasy filled children's book or as a very well disguised review of life and history as seen through the eyes of the amazing author.
First off is a book that people are talking a lot about right now, Alice in Wonderland. The book has already been turned into a movie by Disney, but Tim Burton decided he wanted to take a chance at it, and made another movie set later on in Alice's life, but still using many of the same characters seen in the earlier movie.
The original Alice's Adventures in Wonderland and Through the Looking Glass were written by Lewis Carroll.
The books were almost immediately deemed Literary Nonsense, but despite that they have become the basis for many literary characters and other similar things in the fantasy genre.
Due to the very imaginative nature of the book, there are literally thousands of ideas about what the characters and events symbolize. One example of this is how the Queen of Hearts and her roses alluding to historical events involving the meaning of the red and white roses. The red roses are suspected to represent the English House of Lancaster, while the white roses represented the rival House of York.
All in all this is a lovely, entertaining work of literature, whether taken as a fantasy filled children's book or as a very well disguised review of life and history as seen through the eyes of the amazing author.
Friday, March 12, 2010
Books = love.
Books have been the foundation upon which young minds have been built for centuries. And the best books for it have got to be, without a doubt, the classics. The classics are standard, time tested pieces of literature that are enjoyed by a majority of the people who read them.
Furthermore, the classics make wonderful collectors items, and are often the subject of many college papers. It is in most teenagers best interests to set aside some time and work their way through a few of the classics, even if they do not particularly enjoy reading.
Books such as The Great Gatsby by F. Scott Fitzgerald, and 1984 by George Orwell are very important reads for the youth of today. Time has not made these gems irrelevant at all. In fact, time has most likely increased their value to society!
Furthermore, the classics make wonderful collectors items, and are often the subject of many college papers. It is in most teenagers best interests to set aside some time and work their way through a few of the classics, even if they do not particularly enjoy reading.
Books such as The Great Gatsby by F. Scott Fitzgerald, and 1984 by George Orwell are very important reads for the youth of today. Time has not made these gems irrelevant at all. In fact, time has most likely increased their value to society!
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